7 Details to Include in Your Organization’s Job Posting for Best Results

There isn’t a healthcare organization out there not actively searching for talented professionals to join the ranks. The need in some regions is dire, too. But if you feel you’re missing out on applicants or are struggling to gain traction with your job postings, it could be time to revisit your job postings entirely. Today’s professionals are looking for a few key details before applying. The old way of posting and attracting the best may not cut it in today’s market. What you can do is ensure your open position descriptions include these elements to attract the best-fit candidates to your roles. Knowing what those top-talent applicants are looking for will help you develop a long-term job posting strategy for results, as well. 

1. Keep the Postings Brief

Don’t make a habit of copying and pasting long, drawn-out job descriptions from an employee handbook to the job posting. These healthcare professionals likely have a good idea of what the responsibilities of the job will include. Use this section instead to offer any unique responsibilities, tasks, or expectations that fall outside the traditional description. Sure, you can outline some of the general expectations of the role, but again, don’t overdo it with lengthy, unnecessary text that a potential applicant will already expect. Keep the title of the position specific and clear, as well.

2. Sell the Opportunity for Growth

A nurse can expect duties to be similar across different organizations. So, the job posting for your opening should be clear about opportunities for growth and betterment with your organization. The top-notch talent you’re looking for will be less interested in a lateral move and will look for what advantages you have to offer. Your key differentiators will attract those looking for something different from a new role.

3. Company Culture Matters

In today’s health-focused environment, people are even more mindful about working in healthy arenas and for companies that prioritize wellbeing. Be sure your job posting includes a healthy segment describing your company mission, culture, and functional attributes, as they contribute to the overall wellbeing of the team. Anytime you have an opportunity to mention wellness benefits that stand out from traditional extras, do so. It’s those company culture details that will attract the best.

4. Describe Benefits and Perks

Be honest and precise about what benefits and perks are available for the opening. If a candidate has to search for what your organization offers, he or she may search elsewhere. Outline insurance, vacation, and retirement benefits, along with any vehicle or device provisions and front-row parking, too. And this is a great spot to talk about why others within your organization love working there. It demonstrates a welcoming environment of support staff, colleagues, and team members, appealing to new hires.

5. Be Specific About Desired Skills

If your open position requires a minimum level of experience or certification, be transparent about those expectations. Not itemizing the “deal-breakers” will mean both you and the applicants will be wasting time, presenting unnecessary burdens on your hiring team and HR staff. Once those must-have skills are listed, your job posting can flow into other skills or experiences that would be nice to have in a candidate.

6. Revising Your Content Flow in a Job Listing

Remember when crafting your job description to leverage the best practices for grammar, content, and engagement. Use strong keywords that might jump out at potential applicants. Keep the flow of grammar normal and not overly technical. You can delve into more technical aspects further in the application process. And it’s best to keep things brief and conversational, highlighting the unique details that only your organization plans to offer. The best results come from those job postings within 300 and 700 words in length.

7. Call to Action Steps

Applicants complain all the time about the unnecessary steps, duplicate actions, and unclear instructions for applying. For the best results, ensure your job posting has a precise series of call to action steps. If you want candidates to upload a resume or CV, be particular about the format you need. If there are additional application steps, make those flow naturally in the process with clear instructions about what information you’re hoping to collect. Include and requirements for documents or certificates, as well. And always provide a contact, should a great candidate have questions about the process.

It’s an applicant’s market right now and the competition to land the best healthcare professionals is steep. One way to stand apart from the sea of job postings out there is to amend your listings in line with these strategic tips in mind. 

And if you find you still have hard to fill positions within the healthcare industry, let InSync Healthcare Recruiters assist with your efforts. We have access to countless active and passive candidates, ready for a change. And they may be just the new additions your organization needs right now.

Ready for a Change? 6 Tips to Begin Your Healthcare Job Search

As a healthcare professional, you likely began your career with the intentions of helping others, expanding your knowledge, and growing with an organization. But when you find yourself on a path that no longer checks those boxes, you realize it’s time for a change. If you’re considering a career shift, here are a few tips to help you begin your healthcare job search.

1. Tidying Up Your Resume

There are countless nuggets of advice out there about how to structure and what to include on your resume. It can be confusing to decipher which suggestions make the most sense for your healthcare-based CV. What you can do, however, is look for unique ways to enhance your resume in a way that allows your name to stand out from the rest. Be concise about your previous work experience and healthcare credentials. But also consider customizing explanations, introductions, and cover letters to each organization you connect with when applying. Keep things brief but select those adjectives that best describe your work ethic and areas of expertise. Be open about what you’re looking for in an employer as well, including company culture, diversity, and science-leading technology efforts.

2. Do Your Research within Your Niche

You’ll dust off your CV and make the necessary updates, of course. But before you send it anywhere, it’s best to do a little homework first. It’s a job seeker’s market right now, and you might be surprised to see how many openings are available right now. Research your market and explore what particular job postings fit your niche. You’ll want to be familiar with what others are offering in terms of pay and benefits. These up-to-date details will come in handy when it comes time to interview and negotiate later. It will also be important to know your worth before you begin your process.

3. Leverage Your Referral Network

Before blindly submitting your resume, consider reaching out to your network of colleagues and industry connections. You might not be able to talk with anyone you currently work with, but you probably have a network of industry acquaintances who might be a great referral resource for you. Confide in those you trust about your plans to explore new healthcare career opportunities and ask them for intel. Your referral network might be able to connect you with healthcare jobs you wouldn’t otherwise find online. And you can ask for letters of recommendation from those within your network who are in a position of authority, as well.

4. Organization and Preparation for the Healthcare Job Search

If it’s been a while since you last applied, interviewed, and negotiated a new job, you’ll want to make sure you’re organized and prepared. Create goals for yourself and list what you absolutely must have in a new role. Use these goals as a benchmark for your job search, and don’t entertain any inquiries or offers that don’t meet those objectives. You don’t want to trade one dissatisfying job for another. Consider keeping a calendar, too. You can track which healthcare organizations you’ve applied to and manage your follow-up timelines accordingly. It’s easy to lose track of hiring manager names and timelines when you’re sending your CV in response to several different job openings.

5. Where to Find Healthcare Jobs Today

You can begin your healthcare job search online, browsing some of the more general job boards. Indeed, CareerBuilder, and Zip Recruiter tend to be popular places to start for advanced practitioners. Physicians should search physician job boards like physemp.com or physicianjobboard.com, working with your residency coordinator is also a good place to start. Some candidates find success on LinkedIn and within local social media healthcare groups. In today’s market, it won’t hurt to reach out to those hospitals, private practices, or healthcare organizations you’re interested in most, either. Even if there aren’t specific job postings for the healthcare profession you want, most hiring managers are considering any resumes that come across their desks. Research the websites and identify key decision makers. Even if you don’t receive an immediate interview, you’ll have your foot in the door.

6. Let InSync Healthcare Recruiters Do the Heavy Lifting

Job searching, following up, and scheduling interviews can be tedious. Consider working with a professional recruiting firm like InSync Healthcare Recruiters. Having a recruiter partner for your career journey means having someone in your corner, providing access to nationwide job openings, and facilitating interview scheduling on your behalf. Our team specializes in recruiting exclusively for the healthcare industry and has a deep understanding of the various roles and nuances that accompany those positions. Work collaboratively with our experts to find only those openings that meet your long-term goals, skill sets, and healthcare niches. And the best part is there are never any fees or costs to you as a potential candidate.

When you’re ready to begin your healthcare job search, consider these tips before you start. Connect with an InSync Healthcare Recruiters professional today and explore additional options, as well. Changing your career trajectory is a big step, and you’ll benefit from having the expertise of InSync as a partner.